Retail Kiosk
Overview
Retail kiosks contain the largest segment of deployed kiosk applications. Analysts estimate that retail kiosks comprise at least 30% of the entire self-service kiosk market. Locations include Department Stores, Supermarket chains, Specialty Retailers and Convenience Stores.
Retail kiosks provide convenient services to customers such as bridal and gift registry, non-stock product ordering, Product finding directories, employment, product lookup, company information and targeted offers. These services increase consumer awareness and offer new channels for retailers to grow their business.
Features and Benefits
- In-store product ordering kiosks reduce on-hand inventory and associated warehouse costs
- Product finding directory kiosks reduce employee headcount and improve customer service
- Kiosks offering promotional opportunities through coupon printing and other targeted offers increase revenues
- Loyalty cards reward frequent customers, increasing brand loyalty
- HR Self-Service applications can be layered onto an in-store retail kiosk for after-hours use, leveraging your existing investment
- “Point of Presence” Advertising through Digital Signage on top of the Kiosk
Return on Investment
Studies show an average of 7% increase in incremental sales when kiosks are added. More compelling investment returns are as follows:
- Self-service kiosks reduce costs by lowering employee headcount
- Gift card kiosks increase revenue at off-site locations
- More loyal customers encourage new customers
- Reduction in inventory overhead and warehousing costs
- Increased customer satisfaction = increased sales
- Lower headcount for HR departments with multi-use kiosks
- On demand and “Point of Customer” information access increases sales
- Advertising revenue from overhead signage
Examples of organizations that can use Retail Kiosks are listed below, the list is not exhaustive.
- Supermarkets
- Chain Stores
- Specialty Stores
- Book and Sporting goods Stores
- Retail Stores
- Shopping Malls
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